Website Creation of monk.ai
Results in first 10 days:
The company received 20 quality leads through their website using the contact form created and customized for Monk. Previously Monk had received 2-3 leads through their previous website over a 9 month period.
Longterm results:
Built website in 2020. The company was bought in 2022 by an American company still using the same website delivered in 2020.
Time and budget constraints:
Use of stock photos instead of custom illustrations for budget and time constraints.
Project management: created a Notion workspace to receive content and communicate progress.
Deliverables:
Copywriting: Edited and finalized all copywriting for the website
Website: UX and UI Design via customized Wordpress website
Stock photos/videos
Logo: only color update
Complementary: Illustrations: example of potential future illustrations for the client to replace the stock photos with
Project description:
Build multi-page website in 6 days, to be published right before a press release:
Home, Product, Use Cases, About Monk, Demo
(demo: originally "contact" page because the company was in early phases of development)
News & Insights (on current site): This page was not not in the original project. They were able to have the tools they needed to add this at a later date.)
(Previous site was a 1 page free wordpress theme. Extremely basic, but certainly served their initial needs.)
They have made minor edits of the site using HTML so certain aesthetics don't match the original website delivered (for example the drop down menu on Use Cases).
There are many improvements that could be made. The project had a very short turnaround. Implemented feedback changes 2 weeks after launch. The company needed to use the site and develop product before creating a site more in depth/fine tuned.
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Monk AI product page header
Screenshot of animation
Example of user centered copywriting:
"It's your project, not ours."
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At the bottom of each page, the text above the "Request a Demo" button changed each time in order to catch the user's attention and enter into a dialogue.
Bottom of Home page
Bottom of Product page
Bottom of Use Case Page
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Illustration example provided complementary at the end of the project with the creative initiative and intent to eventually replace the stock photos on the website.