Logo redesign

Commissioned to explore/present various ideas as preparation for Ignition Program's logo redesign brainstorming. The project took place over a week's time. Mood board, market research, and about 10 different options were presented. This set below was developed out of the idea of focusing on the part of the definition of "a device that activates an ignition system" which lead to the idea of the 'on' button, 'on' also present in the name Ignition. The first image is their logo at the time. The rest of the images are those of the set designed. The last image is an example of the brainstorming process.

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